Here’s the first of a series of classic print adverts from the Avis ‘We Try Harder’ slogan campaigns. There are more to come in the next few weeks – like us on Facebook to catch the others and to design an ArtCar for Avis with our new app.

In the 1960s the We Try Harder campaign was one of the first examples of challenger brand positioning and is still used as an example with marketing students today. Each advert is different, but contained at its heart the simple promise of the “We’re No. 2, so we try harder” slogan.

This style of Avis advert continued into the 1980s, and the We Try Harder promise lives on today in our advertising as well as our commitment to maintaining the highest levels of customer service in the industry.

When you rent a car with Avis you’ll still find that we live up to our promise and stop at nothing to give you a speedy, convenient and enjoyable rental experience.

Click the image below to open a full-size version.

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Rating: 8.4/10 (5 votes cast)
Classic ‘We Try Harder’ slogan advert #1, 8.4 out of 10 based on 5 ratings
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Why we love to blog

At Avis, we really do try harder. We pioneered blogging in the car rental world and we aim to make our blog much more than just an information source. You can use our blog to ask questions or tell us what’s important to you when you hire a car. We try harder because we care what you think, so we really do value your feedback.

New to car rentals? Our blog gives you tips and advice on getting the most out of your Avis car hire experience. You can find information about booking and hiring your car, safety tips, and eco driving. We also provide driving advice and the latest news about our fleet.

We understand that hiring a car is just one part of your trip, so our blog covers other aspects of holiday and business travel too. Whether you want to know more about business travel hire conditions, access to location and city guides or ideas for families travelling with children, it’s all here.

But that’s just a taster – find out more about the Avis blog.