While our very first blog posts were written in January last year, we did not actually launch the blog to the public until March. By my calculations, that makes the We Try Harder blog a year old this month!

I still remember waiting excitedly for the first comments to come in (sad I know), and will never forget the time when one of our shareholders wrote a comment, expressing his concern that launching a blog was not a worthwhile investment (to reassure our shareholders, creating a blog does not cost a lot!). With a year of blogging under our belt, I hope that his view has changed. Certainly as a business we’ve been able to gain a great deal of value from doing this and I hope our customers have to.

The blog has really helped us to “keep our fingers on the pulse”, allowing us to create a unique level of dialogue with our customers that was not previously possible. You’ve been able to tell us about all the things you think we should be doing (and often many of the things we shouldn’t!). And I’d like to think we’ve made a few friends along the way too. So I thank all of our customers who have visited and contributed to the We Try Harder blog so far because it is you who really make it what it is (and I think Robert deserves a special mention on this point!).

So, to mark the first year of the blog, we’ve given it a little bit of an upgrade. You may have noticed a few new features (and there will be others that are not so obvious). Now you will be able to subscribe to be updated about any new comments on a specific blog post and you can rate the helpfulness of each comment too. We will also be hosting regular polls on the blog, while the search functionality has been improved to include relevant customer comments in the search results (previously it only returned content from the actual blog posts). Other new features include the facility to rate and bookmark our blog posts. The aim of these is to encourage as much interaction and commentrary from our customers as possible, and to make all of this content more accessible.

Let us know what you think and if you have any ideas for our next upgrade. And please, please keep coming back to the blog, posting your comments and helping us to make sure the blog continues to be a helpful resource for tips, news and information on car hire with Avis!

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12 Responses to “The We Try Harder blog is a year old!”

  1. Alain Says:


    Congratulations to you and the team. A bumper sticker to commemorate the occasion would read:


  2. Rob White- Marketing, Avis UK Says:

    Thanks Alain!

  3. Robert Says:

    Greetings from NYC!
    I have been away for a conference for the past few days, and not really had a chance to see this thread.
    First I want to thank you for mentioning me, that’s very kind.
    It’s late and I am exhausted after yet another long day, but just wanted to say how much I enjoy the blog, and happy to feel a part of it.
    I think you guys are doing a fantastic job, and there are some car hire firms out there that could learn a thing or two from you.
    In fact some of the Avis branches overseas could learn a thing or two from this blog as well, and I hope they are watching!
    My you go from strength to strength, and I look forward to reading and posting more on here.

    Kindest regards,

  4. Rob White- Marketing, Avis UK Says:

    Thank you for all the kind words Robert. You’ve made a fantastic contribution to the blog with all your questions, thoughts and honest feedback!

  5. Richar Johnston Says:

    I am a regular although not frequent renter. I think it would be a good idea if you had some kind of a loyalty scheme whereby one enters a code or unique name to get priority service and avoid the rigmarole of having to go through full names, driver licence details, credit card details etc every time.

  6. John Maloney Says:

    Just come back from Mephis USA after a week’s trip and THREE Avis cars!! 1st car from Atlanta Airport had a defunct cigarette lighter socket so couldn’t charge phone. Quickly and immediately changed at Memphis Airport. This car then suffered a large nail in the side of the tyre. Next car delivered on a trailer at 8.00pm at night to our hotel. Three cars in a week! Is this a record? As usual Avis service absolutely superb!! Why would anyone rent a car in the USA with anyone else? just booked next car for trip in May. Well done Avis. You DID try harder!

  7. robert Says:

    Hi there Richar,
    There is a loyalty scheme,and it is discusses extensively here on the blog as well.
    It’s called Avis Preferred, and you can join here:


    Once you join, your details will be in the system, and in many locations you won’t even have to go into the Avis office when you arrive at the rental station.
    Your name will be on a digital board, with details of where the car is waiting for you.

    That said, Rob, it might be a good idea to have a clearer link on the avis.co.uk home page?

    Kind regards,

  8. Richard Johnston Says:

    You won´t allow me to sign up for Avis Preferred because you will not allow me to enter my country of residence – the Dominican Republic. Otherwise your comments were useful!

  9. Rob White- Marketing, Avis UK Says:

    John – thanks for the excellent comments. I’ve forwarded this on to the team in Atlanta.

    Richard – I’m just waiting for feedback as to why you cannot add the Dominican Republic as your country of residence. I’ll post a full update, hopefully with a resolution, as soon as I’ve received clarity on this.


  10. David Barrie Says:

    this blog is a great departure. well done!

    so now I can make a plea for those of us renters lost in the Avis Bermuda Triangle of West Yorkshire.

    Your station in Wakefield closed some time ago.

    So for us customers who are constantly on the move, we have to make diversions to Leeds or Sheffield to pick up one of your cars to operate on the fly in the region.

    If spoken to nicely, your offices might deliver but not to people arriving at train stations.

    I know you’re a company and not the National Health Service but if you want loyalty, somehow there needs to be comprehensive coverage.

    You are miles ahead of the competition in offering customer service but the service is non-existent in Wakefield neck of the woods – and we’re not talking Snowdonia or the Scottish Highlands.

    Can you sort this?

  11. Rob White- Marketing, Avis UK Says:

    Hi Richard, a quick update for you. While I look into the sign up process for Avis Preferred on the avis.co.uk website, I do have a resolution. You can sign up with your Dominican Republic country of residence on the avis.com (the US website) by clicking on the following link: https://www.avis.com/AvisWeb/profile/enrollment.ex?APPLICATION_TYPE=PREFERRED&action=PREFEAMEA.

    I hope this helps!


  12. Rob White- Marketing, Avis UK Says:

    Hi David, I’ll definitely pass your feedback on to our station network team! In the meantime, have you read about our new Avis Home Delivery Service? Here is the link to our blog post about it: http://wetryharder.co.uk/?p=387 . I’d be interested in your thoughts on it.

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