While our very first blog posts were written in January last year, we did not actually launch the blog to the public until March. By my calculations, that makes the We Try Harder blog a year old this month!
I still remember waiting excitedly for the first comments to come in (sad I know), and will never forget the time when one of our shareholders wrote a comment, expressing his concern that launching a blog was not a worthwhile investment (to reassure our shareholders, creating a blog does not cost a lot!). With a year of blogging under our belt, I hope that his view has changed. Certainly as a business we’ve been able to gain a great deal of value from doing this and I hope our customers have to.
The blog has really helped us to “keep our fingers on the pulse”, allowing us to create a unique level of dialogue with our customers that was not previously possible. You’ve been able to tell us about all the things you think we should be doing (and often many of the things we shouldn’t!). And I’d like to think we’ve made a few friends along the way too. So I thank all of our customers who have visited and contributed to the We Try Harder blog so far because it is you who really make it what it is (and I think Robert deserves a special mention on this point!).
So, to mark the first year of the blog, we’ve given it a little bit of an upgrade. You may have noticed a few new features (and there will be others that are not so obvious). Now you will be able to subscribe to be updated about any new comments on a specific blog post and you can rate the helpfulness of each comment too. We will also be hosting regular polls on the blog, while the search functionality has been improved to include relevant customer comments in the search results (previously it only returned content from the actual blog posts). Other new features include the facility to rate and bookmark our blog posts. The aim of these is to encourage as much interaction and commentrary from our customers as possible, and to make all of this content more accessible.
Let us know what you think and if you have any ideas for our next upgrade. And please, please keep coming back to the blog, posting your comments and helping us to make sure the blog continues to be a helpful resource for tips, news and information on car hire with Avis!