While it has been on the radar for many years now, the Stern Review that was published last year, escalated the issue of climate change high up the political agenda. There will always be sceptics out there but reducing or mitigating the effect our operations have on the environment has always been a priority for Avis ever since we started working with The CarbonNeutral Company 7 years ago.
For many customers, reducing the size of their own ‘carbon footprint’ is important to them too as momentum starts to pick up towards creating a more sustainable future. In the automobile industry the foundations for achieving this vision are in motion. However, while some new alternative fuels are showing plenty of promise (see Rob’s post ‘Running on thin air’), a sustainable automobile industry is contingent on the availability of affordable, eco-friendly cars and on a refuelling infrastructure to support this, which is perhaps some way off.
In the short-term travel is inevitable and if it is not possible to reduce the environmental impact of this, then I think carbon off-setting has an important role to play. To make this option as convenient as possible we are providing our customers the opportunity to offset the CO2 emissions of their rental by SMS (previously it was only available when making a booking on our website). All you need to do is text the word ‘neutral’ to 87202 and it costs just the price of a text message plus £1.50 (this is added to your phone bill). Payment will go to the The CarbonNeutral Company who will take responsibility for ensuring that the CO2 emissions of your rental are off-set.
I would love to hear any feedback you have about the role an organisation like Avis should take in the fight against climate change? Is it important for you to rent from an eco-conscious car hire company? Or do you, as one customer once put to me, think it is all “complete guff”?