I was having a flick through the 2007 Spring edition of Roadsafe magazine and came across an article that reported on some research conducted by the Dutch research institute TNO. According to the research satellite navigation has significant road safety benefits. A summary of the findings include:

  • Sat-nav improved driving behaviour in an unknown area with drivers stopping 25% less frequently with over a 50% reduction in inappropriate actions such as ignoring traffic signals.
  • 78% of users feel they have everything under control when using sat-nav therefore reducing stress levels while increasing levels of alertness.
  • Reduces distance driven by 16% (so is good for the environment) and reduces time spent travelling to an unknown area by 18%
  • Drivers without sat-nav are 12% more likely to make an insurance damage claim for their vehicle.

I have to admit that having sat nav would have saved me a lot of stress last Friday when I got lost trying to navigate my way home from Clapham Junction. I parked my car at the station to watch Kent play Surrey in the Twenty20 cricket game at the Oval and I managed to waste a good hour of my time due to a very poor sense of direction!

If you want to book a satellite navigation unit then Avis GPS is reservable when booking your car hire through www.avis.co.uk (for locations where Avis GPS is available). If you are renting in the US then unfortunately the Where2 sat nav (the product we use in the States) is not yet bookable on the website but you can still request for this to be added to your booking by calling 0844 581 0004.

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4 Responses to “Safety benefits of satellite navigation”

  1. Steve Johnson Says:

    Congratulations to Avis for providing anything which makes drivers safer and less stressed, particularly in a relatively unfamiliar rental car.
    However, speaking with my business driver safety hat on, could I urge all drivers not to rely on these devices solely. They are not unfalliable and can still acually gives quite badly innacurate information in certain places. They are however great for locating your final destination with precision, particularly in town.
    I would urge all drivers to journey plan thoroughly before they set out, taking note of weather, traffic and road conditions. And finally, never never attempt to adjust or re-programme the sat-nav unit whilst on the move.
    Steve Johnson
    Drive & Survive UK Limited

  2. Robert White- Marketing, Avis UK Says:

    Your input is really appreciated here Steve. This is great advice.

  3. robert boyce Says:

    I own 1000 avis europe shares and have heard that there are share holder benifits when hiring cars through the agency. Can anyone confirm this for me please Regards Robert Boyce

  4. Rob White- Marketing, Avis UK Says:

    Hi Robert, we used have a benefits programme for Avis Europe shareholders but this programme was ended in 2003. However, the benefits do still apply to those shareholders who have at least 350 shares that were acquired before the 1st of January 2004. If this applies to you then please email me at comments@avis.co.uk and I’ll organise for you to be set up with these benefits.


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