Kudos to Kia. I was reading Marketing magazine who reported on what has been called the “2007 Promise Index”, developed by Brand Agency Promise. The index measures the difference between the image consumers have of a brand and the actual experience. I’ve heard some good things about Kia recently and they should be pretty chuffed that their product was the highest car manufacturer in the index. They came 7th place showing that they have a product that is clearly performing signifcantly above consumers expectation.
The one other car manufacturer in the top 20 list was Jaguar (19th) which is indicative of the great job they have done with the XK and the XF.