At Avis we’re all really excited by this blog launch. It is the logical outcome of the work we’ve been doing over the past couple of years. We want to understand what you expect and would like to see from a leading car rental company – and then, if it’s possible, give it to you. This was our thinking with Avis’s Inspired Change programme, which started in 2005. Over the summer we interviewed nearly 13,000 customers across Europe, and we must have read several novels-worth of feedback.
And the results?
You said you’d like more choice when you book, greater transparency (forms that are clear, and no hidden extras) and speed (I mean a quick and easy service, not necessarily faster cars). So various teams in Avis (from the UK and in Europe) started to draw up new services inspired by what you had told us.
You may have noticed some of the Inspired Changes launched last year (and we’ll probably be telling you more in future posts). We’ve had some very positive feedback about them, but that’s only the start. Now I want to listen to more of you!
Avis is trying to make a difference in our industry and I don’t believe we can do that without the help of our customers. We’ve always been a bit bolder and more pioneering than our competitors, and the fact we’re launching this blog is a reflection of that.
It opens up such opportunities for you and us to speak to each other in a different way. I’d like to be able to react to what you say, and interact too, so we can ask you about new services and ideas when we float them and discuss our car rental service with you. Up until now, it’s been difficult to have that kind of relationship between a large business and its customers. We value being in touch with you, and I look forward to hearing all that you have to say.