Here’s another one of our classic We Try Harder adverts from the famous 1960s campaign. This advert was part of a series of ‘Avis can’t afford this or that’ headlines, which led to the ground breaking line ‘Avis is only No.2. So why go with us?’ These ads told our customers what the car and service was supposed to be like. And they also formed the basis of how Avis operated. What started out as an advert promise has become a household word associated with Avis. Read More >>
We try harder slogan blog posts
Following on from our classic advert #1, here’s the next one in the series from our famous ‘We Try Harder’ advertising campaign from the 60’s. This particular ad from November 1963 highlighted our We Try Harder attitude when it came to speed of service. Although the ad might look a bit dated, the message and our values remain the same, as does the high level of service you receive when you rent a car with Avis. Today, we offer the 3 minute promise, where we promise to get you your keys Read More >>
Here’s the first of a series of classic print adverts from the Avis ‘We Try Harder’ slogan campaigns. There are more to come in the next few weeks – like us on Facebook to catch the others and to design an ArtCar for Avis with our new app. In the 1960s the We Try Harder campaign was one of the first examples of challenger brand positioning and is still used as an example with marketing students today. Each advert is different, but contained at its heart the simple promise of the Read More >>
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