We try harder slogan blog posts


  Here’s another one of our classic We Try Harder adverts from the famous 1960s campaign. This advert was part of a series of ‘Avis can’t afford this or that’ headlines, which led to the ground breaking line ‘Avis is only No.2. So why go with us?’   These ads told our customers what the car and service was supposed to be like. And they also formed the basis of how Avis operated. What started out as an advert promise has become a household word associated with Avis. Read More >>

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Following on from our classic advert #1, here’s the next one in the series from our famous ‘We Try Harder’ advertising campaign from the 60’s. This particular ad from November 1963 highlighted our We Try Harder attitude when it came to speed of service. Although the ad might look a bit dated, the message and our values remain the same, as does the high level of service you receive when you rent a car with Avis. Today, we offer the 3 minute promise, where we promise to get you your keys Read More >>

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Here’s the first of a series of classic print adverts from the Avis ‘We Try Harder’ slogan campaigns. There are more to come in the next few weeks – like us on Facebook to catch the others and to design an ArtCar for Avis with our new app. In the 1960s the We Try Harder campaign was one of the first examples of challenger brand positioning and is still used as an example with marketing students today. Each advert is different, but contained at its heart the simple promise of the Read More >>

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Why we love to blog

At Avis, we really do try harder. We pioneered blogging in the car rental world and we aim to make our blog much more than just an information source. You can use our blog to ask questions or tell us what’s important to you when you hire a car. We try harder because we care what you think, so we really do value your feedback.

New to car rentals? Our blog gives you tips and advice on getting the most out of your Avis car hire experience. You can find information about booking and hiring your car, safety tips, and eco driving. We also provide driving advice and the latest news about our fleet.

We understand that hiring a car is just one part of your trip, so our blog covers other aspects of holiday and business travel too. Whether you want to know more about business travel hire conditions, access to location and city guides or ideas for families travelling with children, it’s all here.

But that’s just a taster – find out more about the Avis blog.