It’s spring! And the first four-day weekend is just around the corner. It is time to celebrate Easter for another year and, as ever, everyone is looking forward to Easter Bank Holiday (6th – 9th April 2012). Easter bunnies, Easter egg hunts, Easter Sunday Lunches, family entertainment, short breaks, everyone is making plans for the long weekend! 

Most people celebrate by stuffing their faces with one too many Easter eggs. However, there are others ways to enjoy the first spring time holiday. If you are searching for ideas to fit into your calendar, here are a few great ideas to consider; 

Kew Gardens – Join the annual chocolate egg hunt, chocolate making, face painting, themed tours on the Kew Explorer and storytelling in the Temple of Imagination. Alternatively, get a breath of fresh air with a self-guided walk around the botanical gardens, and let the kids loose on the new Tree-house Towers play area. 

The Fabergé Big Egg Hunt – London will be hosting the world’s biggest-ever egg hunt this Easter. Join the race to find the 200 giant decorated Easter eggs located a throughout the capital. To add extra grandeur to this event, the eggs have been created by some of the most famous names such in fashion and design including Marc Quinn, Chapman brothers, Mulberry, Sir Ridley Scott, Zandra Rhodes and many more. Each egg has a unique SMS keyword which you send to a dedicated text number. The search for designer eggs at Fabergé Easter egg hunt across London is on. Participants have a chance of winning a Fabergé Diamond Jubilee Egg worth more than £100,000. 

E4 Udderbelly Festival 2012 – Enjoy the return of this great three month festival of stand-up comedy, cabaret, music and dance on London’s South Bank. The Udderbelly brings some of the best UK and international acts to London. Staged in an inflatable purple cow, the 410-capacity Udderbelly tent is in the shape of an upside-down purple cow – sits on the banks of the Thames between the London Eye and Royal Festival Hall. Don’t miss fantastic shows at this unique venue. Some of the acts at this year’s events include Tim Minchin, Andi Osho, Havana Rumba, Friday Night Freakshow and many more. 

The Passion at Trafalgar Square – Taking place on the 6th of April (12 noon and 3:15pm), you can celebrate the start of Easter at Passion in the Square – a free recreation of the dramatic events surrounding the crucifixion and resurrection of Jesus. With over 70 actors taking part and a variety period costumes, this open air play is a great events for those who would like to reconnect with the story at the heart of the Easter holidays.

 Soul by the Sea Brighton’s Easter Festival 2012 – Held on Brighton’s seafront by Madeira Drive on the 7-8th April 2012, this Festival includes performances from leading artists and entertainers. This Easter Festival held in Brighton is. However, it is a two day festival with the Saturday 7th April (11am-5.30pm) being a celebration of Easter through music and performing arts for all ages. On Easter Sunday, from 2pm-5pm, you will get the chance to see the Passion of Christ play similar to “The Passion at Trafalgar Square”. 

Easter Skate Eggstravaganza – Starts at 7pm Friday 6th April 2012 on Good Friday with the Long Good Friday Night Skate - a 3 hour skate past London’s most-loved visitor attractions which leaves from Hyde Park Corner. The Easter Bunny Stroll on Easter Sunday starts at 2pm and is the one to get dressed up for. Bunny girls (and boys) will strut their stuff on an 8 mile relaxed roll on a high profile route around London’s West End. As it is Easter Sunday, after the skate there’s an Egg & Spoon Race on Serpentine Road in Hyde Park. And the evening fun continues at 7pm with the Easter Bunny Party for boogieing bunnies! 

The Boat Race – with over 300,000 spectators expected, this a great events for those looking for a sporty outdoor event in London. This is the 158th Boat Race between crews from the Universities of Oxford and Cambridge. First raced in 1829 The Boat Race is one of the oldest sporting events in the world. Witness the four-and-a-quarter-mile course from Putney to Mortlake on the afternoon of Saturday April 7, starting at 2.15pm. The Boat Race website has detailed information for spectators, including a section on walking the course. 

Whatever and wherever you do decide to enjoy the Easter holidays, should you need car hire services to get around- choose Avis.  What are your plans this Easter?

VN:F [1.9.8_1114]
Rating: 0.0/10 (0 votes cast)
Click for the latest offers

We know that renting a car for the first time can sometimes be a daunting thought.  That’s why at Avis ‘We Try Harder’ to make that process as smooth, accessible and consumer friendly as possible. We provide rental agreements in a number of different languages and pride ourselves of having transparent and easy to understand pricing that is clear for all to see.

I would like to take a moment to explain to you what’s included in your Avis quote when you book a car. Essentially it’s everything you need to take the car and drive off on your journey.

When you make a booking in the UK our quote includes:

  • The cost of the hiring the vehicle which includes unlimited mileage. (Mileage subject to T&Cs).
  • Vehicle licence fees
  • Any City or airport surcharge if applicable (an additional charge at premium locations where the rent is higher).
  • Vehicle Damage cover (Subject to an excess)
  • Vehicle Theft cover. (Subject to an excess)
  • Third Party Insurance.
  • VAT ((Value Added Tax) or any other tax if renting from outside the UK)

Important note if renting in the US
If you book on the US website,, you may find that Vehicle Damage Cover and Vehicle Theft Cover are not included, as some American credit cards provide insurance for car hire.

As you can see this list provides everything in one quote for you to drive off in your hire car straight away. However, we believe in making your journey as hassle free as possible. That’s why we also provide other great products, at additional charges, to ensure you have complete peace of mind.

What’s not included in your quote, but available to purchase:

Additional insurance cover – Our Premier Cover package (or the similar Super Damage Cover in many countries outside the UK) provides the following additional insurance cover (on top of the basic cover included in your quote):

  • CDW (Collision Damage Waver) – reduces your car hire insurance excess down to £100, giving you peace of mind when you’re on your journey. This also means we don’t need to take a hefty security deposit (unlike other car rental firms!)
  • PAI (Personal Accident Insurance) – giving you cover for medical expenses in the event of an accident
  • The Unexpected – covers you for those events you weren’t planning on, such as losing your luggage or even your house keys

Windscreen Protection – reduces the insurance excess to zero which means you pay nothing in the event of damage to the front windscreen.

Additional Driver – only the driver named on the rental agreement is covered as standard, but you can add extra named drivers for an additional one-off cost.

Fuel – we offer three simple ways to refuel your vehicle, saving you the hassle of doing so.  Visit our fuel options page for more details.

GPS – to make getting from A to B that much easier and stress free with an Avis GPS  satellite navigation device (available from most major UK, European and US locations)

Child & Booster Seats – it’s a legal requirement for children to use one of these seats if they are under 12 years of age, or, under 135cm (which ever comes first). See website for more details.


Do I need to pay a deposit?  And do I need a credit card?
If you have prepaid for your car hire then at the start of the rental we will gain authorisation for the estimated charge that is signed for at the start of your rental agreement (for additional charges such as fuel or GPS, special equipment etc).  This amount is held against your credit card until the car is returned. If you have chosen to ‘pay later’ for your hire car then the rental cost will also be held on your credit card.

This is held against your account therefore limiting how much you can withdraw by this amount, so could be considered as a deposit.  However, your account will only be physically debited when the final amount is calculated at the end of the rental.

We don’t normally rent to people unless they have a credit card, but there may be some exceptions depending on the location and advance arrangements. In such an event you’d be asked to provide 3 recent proofs of identity, e.g. a utility bill dated within last 3 months, and to leave a cash deposit of £250 in the UK (sometimes much higher than that in other countries). I must emphasise though that such an arrangement is the exception rather than the rule, must be agreed in advance with the station manager and won’t be allowed at all on certain car groups and in certain locations

If you have a query about what you’ve been quoted, please contact our Customer Support team


VN:F [1.9.8_1114]
Rating: 6.1/10 (7 votes cast)
Click for the latest offers


Here’s another one of our classic We Try Harder adverts from the famous 1960s campaign. This advert was part of a series of ‘Avis can’t afford this or that’ headlines, which led to the ground breaking line ‘Avis is only No.2. So why go with us?’


These ads told our customers what the car and service was supposed to be like. And they also formed the basis of how Avis operated.

What started out as an advert promise has become a household word associated with Avis.

Take a look at just some of the ways in which we’re still Trying Harder in the UK today

See more from our series of classic We Try Harder adverts

VN:F [1.9.8_1114]
Rating: 0.0/10 (0 votes cast)
Click for the latest offers

Please note:

The details of all blog posts are correct at the time of publication. Information and offers are subject to change without prior notice. Please check for the most up-to-date information.

All comments will be moderated so there may be a delay in your comment going live. We will filter out anything that is confidential, inappropriate, abusive, defamatory, profane, or anything considered as spam or an advertising link. We promise not to cut something just because it's not favourable to Avis.

We ask that if your feedback is regarding a past rental, you include your reservation details (which will be removed from the live post). If your comment is a customer service issue, you can email .
book a car

Why we love to blog

At Avis, we really do try harder. We pioneered blogging in the car rental world and we aim to make our blog much more than just an information source. You can use our blog to ask questions or tell us what’s important to you when you hire a car. We try harder because we care what you think, so we really do value your feedback.

New to car rentals? Our blog gives you tips and advice on getting the most out of your Avis car hire experience. You can find information about booking and hiring your car, safety tips, and eco driving. We also provide driving advice and the latest news about our fleet.

We understand that hiring a car is just one part of your trip, so our blog covers other aspects of holiday and business travel too. Whether you want to know more about business travel hire conditions, access to location and city guides or ideas for families travelling with children, it’s all here.

But that’s just a taster – find out more about the Avis blog.